Is there really a best time to add posts on social media? Definitely a YES! Because a well timed post will lead to more engagement (likes, comments, shares, mentions, retweets, CTR, etc.).
Everyone will be creating content for their social media channels. But knowing when to post on each channel is one important way to stay ahead and rank better in this social media ocean. Because beyond creating high-quality content, one of the best tactic in knowing the social media’s algorithm is to make sure you’re posting at the right time.
But with the coronavirus outbreak, we found that the best times to post on social media have shifted somewhat as more businesses moved online. Don’t worry, here in this post, you can find the updated optimal times to post on social media during this quarantine. So, read on to find out more.
What’s the best time to post on Social Media during Covid-19?
The continuous COVID-19 lockdowns have lead to tremendous extension in social platform usage, and in some cases, remarkable shifts in when people are active. So, you should keep yourselves updated with the optimal times.
If you don’t keep yourselves updated with the best times to post on Facebook, LinkedIn, Twitter right now, your posts will get lost in your overly bombarded viewers timeline.
You have been already published some content earlier on your social media platforms. So, you can spend some time by checking the insights of them and discover the personal peak times for your business. Going through each of the channel’s statistics will provide a layout on times and days you have engaged with your audience the most. But, that will also be similar to the optimal times shared here.
Best time to post on Facebook in 2020
In light of coronavirus, best times to post on Facebook were expanded. Before this, Wednesday (mornings and early afternoons) were the best. But now, Mondays, Wednesdays, and Fridays, mornings are considered the best. Posting at 11.00 a.m. also shows increased engagement during weekdays. This daily peak at 11.00 AM is due to this lockdown only.
Best time to post on Instagram during Covid-19
Before the pandemic, Wednesday at 11 a.m. and Friday from 10 a.m.–11 a.m. were determined as the optimal times to post. But now, Monday, Tuesday and Friday at 11 a.m. and Tuesday at 2 p.m. are the best times to post on Instagram. In short, mid-afternoon is considered the best time to post on Instagram during Covid-19. Additionally, as per the analysis of sprout social, Instagram activity was carried out early morning and late evening earlier. Now, a distinct drop off was seen after 6 p.m. That means, Instagram activity is now much more concentrated during the work days.
The Best times to post on LinkedIn
Since LinkedIn is a professionally-oriented network, it’s not surprising that behavior has remained largely similar. Earlier, the optimal times are Wednesday from 8–10 a.m. and noon, Thursday at 9 a.m. and 1 to 2 p.m., and Friday at 9 a.m. With the Covid-19 outbreak, the current best times are Wednesday at 3 p.m, Thursday at 9–10 a.m. and Friday from 11 a.m.-noon.
Best times to post on Twitter during Lockdown
Like LinkedIn, the best time to post on Twitter did shift a little. That may be due to the use of Twitter to check the latest news about this new pandemic and other current issues happening in the country. Previously, it was at 9 a.m. on Wednesdays and Fridays. But the updated best time to post on Twitter in lockdown is between 7–9 a.m. on Friday, with 9 a.m. showing the peak of activity.
Now you got an idea about the best times to post on social media during Covid-19. But you need to test and analyze the optimal times to add social media posts for your audience from the insights. Also, keep an eye on your competitors like how they are getting a better engagement and test those times as well.
Let us know if these optimal times worked for your business in the below comment section!!